SKILLS: MOODBOARD | USER RESEARCH | CONCEPTUAL SKETCHING

            3D RENDERING | 3D MODELLING | fabric development

WEBSITE: HEMA

YEAR: 2015

One in four to five children in Amsterdam were found to have overweight or obesity. Playing outside is important for the health and development of every child. Especially today going outside is even more important than ever. 

 

Beertje Bengel is a multifunctional schoolbag, designed for kids of the primary school. With his friendly face is he a friend for every child walking to school. He gives the kids the opportunity to bring extra stuff to school like gym-clothes or toys. Also it makes walking to school more fun. You can attach the ears of the bear on the regular backpack, or carry in you hands. This bag was part of the of the HEMA design contest 2015.