During the HEMA Design contest, young designers are given the opportunity to submit their own designed solution for a particular challenge. The challenge of the 30th edition was: design a solution that makes the time better you spend with loved ones at home.

The product consists of a backpack with connection tools and an adventure booklet that invites children to ‘build adventures’ with their own home objects. The abstract adventure illustrations on every left page stimulates the imagination and creativity of the children. On the right side of the booklet they can find crafting and play activities what creates a stronger dimension to their story.  

The winning design will be realized in collaboration with HEMA and will be available in every store from September 2021. 

For a playful clip about the project check the video!